Search Engine Marketing
You may have the most stunning visual website in your sector, but if it’s not being found by both potential customers and the major search engines, there is no purpose. Ensuring your website is as key a part of your overall marketing strategy as any other is essential, and we have the best-practice skills to match your ambition.
In terms of delivering effective search engine marketing, a contemporary website needs to appeal to both people and search engines.
Here is where we excel… not only do we constantly monitor Google’s requirements when ranking websites, we have the copywriting expertise of some of the best journalists in Bristol to ensure that the technical research we do is translated into engaging, people-friendly content.
Before we begin implementing search engine optimisation techniques, we will fully research your competition and the most popular search terms used by your online audience when searching for your products and services.
Whether it is a new build, or an existing site, we will ensure that this research is implemented throughout your site in a number of different ways:
- Ensuring your page name structure is simple and informative for search engine spiders to read
- Implementing sitemaps in the back end of the site – designed exclusively for search engines
- Inserting search engine-friendly meta titles, descriptions and keywords on each and every page
- Adding quality internal and external links throughout, so the site is classed as a key source of genuine, relevant and quality information.
Great content for search engines does not mean stuffing every paragraph full of keywords, so that it becomes unreadable for your potential customers. It is about ensuring that your key phrases appear in an intelligent, informative manner.
We have at our disposal some of the best writing talent in Bristol, who know how to write engaging content that will engage with your customers.
We also know the value of fully search engine optimised images, graphics and video – an art too often forgotten. We will ensure that all of your photographs, graphics and videos are given the same care and attention as your words.
Search engine marketing is not a one-off job, if you really want to keep your site at the front of the queue. One of the most important SEO factors is regular fresh content on a website, and the number of internal and external links to and from that site.
Google wants to know that you are a “centre of expertise” in your field. Making sure that you are updating your website with regular, informative content, and building links with other relevant, important websites which link back to you, is key to a long-term strategy.
We know this, we know how to do it, and we only use best practices – we refuse to use spam link building, which in the long-term simply detracts from the quality of your business or organisation.
As part of your search engine marketing package, we can also discuss with you putting together a Google AdWords campaign – paid-for advertising on Google. This can be a long-term campaign, or a short-term blitz around a promotion you may be running.